I drink martinis, gimlets, too. I thought that was living the gin lifestyle until I heard that Bombay Sapphire, the blue-bottled premium gin label, was introducing Infusion.

Infusion is a gin fragrance, which has started appearing this month in duty-free shops around the world, including Heathrow in London, Charles de Gaulle in Paris, and Kennedy in New York. There is also a shower gel and moisturizing lotion, which give new meaning to the idea of bathtub gin. And there are scented candles too, if you want to Infuse yourself at home like an olive in a cocktail glass.

The $25 fragrance and $19 candle gift sets, which include a bottle of gin, are a limited-edition test in what is called the "travel retail" segment of the luxury-goods market (a k a duty-free shops), to determine the strength of interest in the new products. Bacardi's 8 Millennium, a $750 crystal bottle of rum, was rolled out with success the same way four years ago and subsequently became available in liquor stores. Bacardi Ltd. owns Bombay Sapphire.

NYT > William L. Hamilton: I Dreamed I Wore My Martini

Ich habe übrigens auch so eine Packung. Flasche Gin, Eau de Toilette, Duschgel, Moisturing Lotion. Es riecht tatsächlich nach Bombay Sapphire. In diesem Fall würde ich sogar duftet sagen, sonst ja ein Hasswort.

Übrigens hat der New York Times Link Generator jetzt auch ein Bookmarklet.






das klingt

verdammt gut. sicher teuer? und bacardi gehoeren ja nicht zu den leuten, denen ich gerne geld gebe.... aber das ist ja heute alles eins...


altbier is my fragrance

und immer eine handbreit käse-bier-mischung unterm schuh!